Sometimes service people make things more difficult than they need to be.Take web marketing for instance. Marketing is quite simple when you solve down to it: discover the psychological value inherent in what you offer and provide it in an unforgettable manner that separates you from the competition. This is why Kinetic Typography Videos are growing in use.
Those who understand our work, or who have read our blogs, understand that we advise video as the best technique to accomplish your marketing objectives.Delivering a memorable, differentiated message highlighting the psychological worth of your brand. Follow the patterns, and you understand Video is spreading out across the Web like wildfire.The issue is much of it is bland, uninteresting, and pre-packaged.
Great Video Starts with Words
The very best location to begin is at the beginning, and whatever starts with WORDS. We do not live in the Golden Age of Expression. The communication era generated by the Web and its social networks craze has developed a Tower of Babble. The eloquence, clearness and psychological impact of Churchill, Roosevelt, Kennedy, and Martin Luther King have been changed by instantaneous messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything beneficial or appropriate.
If you can't articulate your message in some meaningful way then you're in trouble from the 'outset.' You might believe this is old-fashioned, but words DO have meaning. The blurring and confusion of what makes marketing and sales different has actually resulted in a generation of business owners and executives who can not produce or deliver a finely crafted statement of who they are, what they do, and why customers should care.
You're Looking at the Wrong Details
There are limitless posts, stacks of analytical analysis, and many essays and white papers on how business ought to use the Web to its benefit. The majority of organisation composing concentrates on high profile major corporations as the source of competence and smart business strategy. The problem is most of these big businesses are badly run and artistically and intellectually insolvent. A lot of are working on previous successes from a bygone period and customer inertia. In the end, industry is about power and cash, not knowledge and innovation. Are there exceptions, of course, but the bottom-line here is that you need to look more thoroughly at exactly what truly works and why that is unless you have unlimited stacks of money available to bury your competition and flood the airwaves with unlimited repeated drivel that seeps into viewers' awareness like some alien mind-altering drug.
Kinetic Typography an amazing, ingenious video technique that integrates the power of sight and noise to deliver a significant, unforgettable message based upon the power of words.
The method has its origins with motion designers who took popular film monologues and animated the words of the script to provide visual focus. It's a simple concept, but difficult to perform, and when succeeded, it's a powerful technique for delivering a marketing message. It's a method that will access both the verbal and visual memory centers of your audience's brains and produce the brand name recognition that is the objective of every marketing initiative.
Why Kinetic Typography Functions
Kinetic Typography penetrates the awareness because the dynamically presented spoken and written words serve as mnemonic gadgets enhancing each other. The visuals alone will not make up for any deficit in the script. Your words produce a language structure that defines your brand name; it develops the context within which you can communicate with your audience, and it enables you to take ownership of those words thereby limiting your competitors' capability to feed off your marketing efforts. In short, words have meaning, words can move you, move you to action, and isn't really that exactly what marketing is everything about?